PR: The Accidental Profession

It’s interesting how things turn out sometimes. If you would have told me four years ago that I would be interning at a PR agency in San Francisco, I would have laughed. However, that’s exactly where I am. I just started my first week at Schwartz Communications and I have to admit that I didn’t really envision myself here.

Sometimes I ask myself, ‘How did I get so far away from just writing?’ All I ever wanted to do was write for a living, but now I’m learning how to manage clients, network, research, and convey messages strategically. My professional life has turned out so much different from what I had imagined. But PR’s not all bad. It gives me the opportunity to be creative and meet some really neat and potentially helpful people. I guess I just always saw myself writing and nothing else, since I’ve never been really good at anything else.

I think the major reason I started blogging was because I love to write and share my thoughts and experiences with others. Writing is a major escape and a huge creative outlet for me. Even though writing is very much a part of the PR world, it’s not the kind of writing that I imagined doing. It’s calculated, strategic and careful, which I can do but don’t necessarily enjoy.

However, I don’t have to give up on writing completely. I could always freelance for magazines or write a column. I have always wanted to work for a travel magazine, like Conde Nast. I just want to be happy and I’m still trying to figure out if PR is going to accomplish that. Success probably, personal gain yes, but happiness? We shall see.

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