Marketing to Marketers

Sales and marketing folks get a bad wrap.

Mostly because people always think we’re trying to sell them something, but what many don’t know is that it happens to us too!

As a marketing specialist, I constantly get overwhelmed with e-mails about advertising space, sales calls about generating more leads, and promo packages and brochures that contain examples of branded items.

You’d think the buck would stop at the marketer, but even we are being sold to. From being pitched on sales and marketing automation systems and ad space in targeted medias and on popular search engines, we feel you.

It’s just how it is, and it’s only going to get worse.

So what can we do as marketers and also as consumers?

We can try to not be sold to so easily. I don’t buy something because a company has bugged me so much that I have no other choice. I buy because when I’m ready to, they are there with the best information at the time I need them and in the media I use. And because that’s how I buy, that’s the kind of marketing I want to uphold. This is a point that’s made clear in David Meerman Scott’s book, The New Rules of PR and Marketing.

So when marketers send you something you don’t want, simply don’t respond. I believe the job of a marketer is to be where you need them to be when YOUR ready, not when they are.

Even though I don’t think I’ll ever stop getting auto-populated e-mails and cold calls, I can at least do my part to cut down on the unsolicited marketing that bothers both you, and believe it or not, me too.

3 thoughts on “Marketing to Marketers

  1. Great food for thought. Definitely, I will keep in mind next time an advertiser or marketing salesperson tries to sell me something, especially something I don’t need. But, as you already know, your old dad is not an easy sale.

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