I used to hate reading.
So when I was gifted a business book for my college graduation, I was less than excited. But when I finally cracked it, I found information that was so riveting, it made me feel guilty for discounting it.
That book was The News Rules of Marketing & PR, by David Meerman Scott, which started my love affair with business books. After reading this book, I couldn’t wait to get my hands on the next one, and since then I’ve read nine books in past 18 months.
With so many great resources, I decided to compile a list of my top five favorite business books that I think other young pros must read.
I couldn’t have picked a better book to start with. The biggest lesson I learned is that instead of broadcasting your message to the masses, provide the right content, when the consumer needs it and in the medium they prefer. Scott challenges many traditional forms of marketing and PR, and offers an alternative, based on cultivating relationships and thought leadership. It’s a must-read and a great first book to get you started.
My late mentor, Anthony Williams, gave me this amazing book about how you can harness and energize online conversations about your organization to your benefit. Authored by two Forrester Research Analysts, the book presents hard consumer data and features case studies of companies who energized their customers’ conversations and obtained real ROI results. Groundswell is great if you want hard proof that social technologies work and want to learn how to use them to your advantage.
This book is about one of the most popular up-and-coming business strategies; content marketing. It provides step-by-step instructions for using various content platforms, such as blogs, videos and webinars, as well as how to develop great content that engages customers and grows your business. The witty authors make this how-to book a fun and informative read, and you’ll be ready to take action before you’ve even finished it.
This book teaches you how to be indispensable, a linchpin, to your organization, as well as the unique abilities of a linchpin. Linchpin made me ask if I’m indispensable, which Godin states is the ability to forge your own path and do things that aren’t always accepted by others. This book is a great read for young professionals whom, if they’re not careful, can become a replaceable cog in a giant system, instead of a linchpin.
This book is my latest read and tackles 10 business myths that you absolutely cannot afford to buy into. I was astonished to find that I had previously believed every myth in this book, so I was so happy that I read it as a young professional. Blind Spots is a must read, with captivating real-life stories about people who bought into these myths, but who also overcame them.
No matter which one you pick to read first, these are all great resources to help hone your skills, continue your education and realize compelling ideologies that will undoubtedly inspire and ignite your career.
Which book would you be most likely to read first?