Salt Lake City Success

For starting off a little shaky, exhibiting at the 2012 AHIP Institute was a success.

As soon as I arrived to the convention center in Salt Lake City, I was met with many issues. Supplies that we ordered didn’t show up, we had too many boxes and not enough storage, the booth space wasn’t organized, and as an effect, everyone was turning to me for what to do next.

But instead of breaking down and getting upset, I decided to step up, delegate and focus on solving the issues. Because of this attitude and the great staff I was working with, we got everything set up and solved in time for the opening reception.

Although there were many things that didn’t go as planned, one of the things that did proved to be the biggest success; a fully stocked and staffed barista bar. The free lattes and espresso were a major hit for conference attendees, who crowded in front of our booth during all the exhibit times.

Because of this, we were able to better engage attendees and many even took our literature while standing in line. The two most important but also most difficult feats; getting attendees to engage with us and having them take product information, were accomplished with no more than a little free caffeine. This success alone outweighed all the issues we experienced just hours before.

After just two days at the conference, I learned a very important lesson; things are always going to go wrong at events, but what matters is how you handle yourself and deal with the issues that come up.

It was a great experience for me to learn how to step up and take control when things go wrong. Although the conference didn’t start out perfect, it ended up being one of the most successful trade shows we’ve had in a while and I owe that to a can-do attitude and a double shot espresso.

6 thoughts on “Salt Lake City Success

  1. You guys did a great job. One thing that really struck me was your ability to remain positive and result oriented without getting mixed up in emotions. A feat that is becoming rarer. I wish that more clients would be able to respond without a sense of entitlement and have a goal oriented, empathetic focus in the quest to achieve the perfect show.

    I wish more people would read this post and take to heart. You captured the essentials and you were a pleasure to work with.

    1. Thanks! It was great working with your staff as well. Things will never be perfect at a show, but thanks to a good attitude and a helpful staff, things can get turned around really quickly. Thanks for reading and for your feedback!

  2. Lindsay,
    Always remember, what ever it takes to get the job done, DO IT!!!
    We have a saying, “If it is to be, it’s up to me” We are very proud
    of YOU!!!!

    Aunt Patsy & Uncle Richie

  3. Once again, great job both on the job and with your blog post. Sounds like you really stepped up and used the good old team work approach. Your creativity also paid off and apparently got everyone buzzed. I’m happy the end result was successful. Have your next espresso on me.

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