Even though you may not be in the marketing department, you still need to know how to talk about your company.
Whether you’re a designer, lawyer, engineer, or small business owner, it’s important to know how to promote your company and the value of its’ offerings in your market space.
Because often times the people who aren’t in marketing are the ones who engage with prospects and clients the most. In turn, they have the greatest chance of demonstrating value and nurturing relationships. This is a valuable opportunity and if every employee knows how to talk about their business and apply features or offerings to specific needs, then that can lead to an increase in client acquisition and retention.
So how do you learn how to talk about your business so the message is consistent and accurate?
Meet with your marketing/sales department to learn how to talk about your company and explain the value of its’ offerings to clients and prospects. Believe me, they will be more than happy to share all of their hard work with you!
Don’t have a marketing/sales department? It’s up to you to meet with your staff to identify the value of your company and its’ products/services, and then come up with consistent messaging that you can all start using.
Even though you may think it’s not your job to promote your company, in reality, every employee is in marketing for their business.
How do you market your business?