Rising Pro

Two Things I Learned From My First Dreamforce

Well, I survived my first Dreamforce.

The Golden State Warrior’s NBA Championship Trophy

I must say, it was one of the most stressful, yet amazing experiences of my career so far. Apart from being sleep deprived, developing some new blisters and being pulled in 100 different directions, it was so much fun to play a part in such a huge event.

In case you didn’t know, Dreamforce is an annual Salesforce event and is the largest software conference in the world. It brings in over 150,000 professionals to San Francisco from all over the globe to close deals, learn, promote their company, be inspired, network and give back.

My role leading up to Dreamforce was to manage all the main VIP speakers, including Actor Adrian Grenier, Fashion Designer Donna Karan, Microsoft CEO Satya Nadella, Actress Patricia Arquette, The Honest Company Founder and Actress Jessica Alba, Uber CEO Travis Kalanick, Actress Goldie Hawn, YouTube CEO Susan Wojcicki, and many others.

On Stage Before the First Session
On Stage Before the First Session in YBCA

Once I got on site, my role shifted to production lead in the Yerba Buena Center for the Arts (YBCA) Theater, where I helped produce sessions with the Golden State Warriors, Salesforce Chairman, CEO Marc Benioff & Salesforce Co-Founder Parker Harris, and five of the six Women’s Leadership Summit sessions, among others.

I was busy to say the least. But amidst all the craziness, I learned two very important lessons:

1) Let people help you

During the event, there were a lot of fire drills, unexpected requests and countless issues, but instead of trying to tackle everything by myself, I recruited the help of my team to address each challenge quickly and creatively. This helped calm my nerves and made me feel like I wasn’t alone in all the chaos. If even you think you can do everything, delegating will keep you sane and help you find solutions faster.

2) Don’t forget to enjoy your creation 

Salesforce CEO Marc Benioff and Uber CEO Travis Kalanick
Salesforce CEO Marc Benioff and Uber CEO Travis Kalanick

When I wasn’t running around backstage in 4-inch heels, I made sure to leave the building and take a walk among all the awe-struck attendees. It was a great way to take a step back and enjoy what I helped create, and also see the amazing effect Dreamforce had on its attendees. This gave me a new perspective and also helped me reboot and stay focused throughout the event.

Although I learned a lot and it was an amazing experience, I’m so glad Dreamforce is over so I can start focusing on the next big event!

700+ Person Audience
Jam-Packed Sessions in YBCA


6 thoughts to “Two Things I Learned From My First Dreamforce”

  1. We are so proud of you, and love watching you grow with your new career challenges. When you were a little girl your favorite saying was “I do it myself”! It is a big step for you to allow others to help you.
    Congratulations on your first Dreamforce!
    Heidi Casale

  2. You never cease to amaze me nor your ability in always finding lessons to be learned around every corner. Congrats on your first Dream Force!

  3. Lindsay, We are so proud of you! I’m so glad the little girl that always wanted to “Do it myself” grew into this
    successful, smart, wonderful young woman that we are proud to say is “Our Niece” We Baldwin women always
    think we can “Do it ourselves” Keep up the GREAT JOB! Love you much!

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