Well, I survived my first Dreamforce.
I must say, it was one of the most stressful, yet amazing experiences of my career so far. Apart from being sleep deprived, developing some new blisters and being pulled in 100 different directions, it was so much fun to play a part in such a huge event.
In case you didn’t know, Dreamforce is an annual Salesforce event and is the largest software conference in the world. It brings in over 150,000 professionals to San Francisco from all over the globe to close deals, learn, promote their company, be inspired, network and give back.
My role leading up to Dreamforce was to manage all the main VIP speakers, including Actor Adrian Grenier, Fashion Designer Donna Karan, Microsoft CEO Satya Nadella, Actress Patricia Arquette, The Honest Company Founder and Actress Jessica Alba, Uber CEO Travis Kalanick, Actress Goldie Hawn, YouTube CEO Susan Wojcicki, and many others.
Once I got on site, my role shifted to production lead in the Yerba Buena Center for the Arts (YBCA) Theater, where I helped produce sessions with the Golden State Warriors, Salesforce Chairman, CEO Marc Benioff & Salesforce Co-Founder Parker Harris, and five of the six Women’s Leadership Summit sessions, among others.
I was busy to say the least. But amidst all the craziness, I learned two very important lessons:
1) Let people help you
During the event, there were a lot of fire drills, unexpected requests and countless issues, but instead of trying to tackle everything by myself, I recruited the help of my team to address each challenge quickly and creatively. This helped calm my nerves and made me feel like I wasn’t alone in all the chaos. If even you think you can do everything, delegating will keep you sane and help you find solutions faster.
2) Don’t forget to enjoy your creation
When I wasn’t running around backstage in 4-inch heels, I made sure to leave the building and take a walk among all the awe-struck attendees. It was a great way to take a step back and enjoy what I helped create, and also see the amazing effect Dreamforce had on its attendees. This gave me a new perspective and also helped me reboot and stay focused throughout the event.
Although I learned a lot and it was an amazing experience, I’m so glad Dreamforce is over so I can start focusing on the next big event!