Over the last couple of weeks, I’ve been seeing A LOT of stories about New Years’ resolutions. Resolutions to eat better, exercise more and even meditate on the regular. Your physical and mental well-being are great areas to refocus on at the start of a new year, but what about getting your digital self into shape?
When’s the last time you took a long, hard look at your online presence?
It’s so easy to create profiles, online docs, websites and other digital assets and let them sit for years and years without doing much to keep them current.
But if you’re trying to get hired, attract new clients or promote your services, you better believe your digital footprint is going to influence how people perceive you and your work.
Not sure where to start? Here are 5 ways to get your digital self into shape for the new year so it’s as fit as you.
- Google Yourself: This is a great starting point to see what your name is tied to online. Typically, it will be things like social media profiles, news stories, published work or your website/blog. If you don’t see anything until the second page or nothing at all, you have problem. It’s time to make a bigger digital footprint by creating profiles and regularly posting content to keep you at the top of the search. If you’re coming up on the first page but you don’t like what you see, use it as motivation to clean up your online presence.
2. Renovate Your Resume: If you’re a job seeker using job search sites Indeed or Monster, make sure your resume on file is up to date. If potential employers are looking at an outdated resume, they might pass it over because they don’t see a skill or qualification you actually have. If you have your resume posted on your personal website, check it every six months to make sure nothing is missing from the last time you posted it.
3. Update Your LinkedIn: A lot of people have a LinkedIn profile, but many of them fail to update it regularly. It’s so easy to forget to log a promotion, job change, new skill, accomplishment or certification. Then before you know it, you find yourself with a very out of date online resume that doesn’t show off how amazing you really are. Don’t let it slip, keep your professional profiles updated so you look appealing and accomplished to current/future employers, clients and coworkers. Pro tip: When you update your resume, make it a standard practice to update your LinkedIn profile at the same time!
4. Clean Up Your Social Media: Our social media platforms are usually what come up the most when employers or clients Google our names, so make sure they don’t find something inappropriate. If you’re worried about what other people are tagging you in on Facebook, go into your settings and change your tagging preferences so you can approve every post before it’s shared on your profile. As for posting about political or controversial topics, do so at your own risk. I’m all for freedom of speech, but always ask yourself, ‘Would I want my employer or clients to see this?’ If the answer is no, think twice about sharing strong opinions on social.
5. Keep Your Website Fresh: From having a blog myself, I know how much work goes into creating a website in the first place. After it’s complete, it’s easy to set it and forget it, but you need to force yourself to keep it fresh. I waited 5 years before updating the layout for Rising Pro! As a result, it started to look outdated, especially to new readers. If you have a website or blog, aim to make improvements and updates on a yearly basis to keep it current.
How do you plan to get your digital self into shape for the new year?